![]() So what's the company's secret? How has it managed to create a string of accessible mega-hits, from the match-three behemoth Bejeweled to the tower defence masterpiece, Plants vs Zombies? And why does no one hate them for it? Last week, during the Casual Connect conference, I spoke to several of Popcap's most senior designers and producers about how the company approaches game design, and how it operates within the industry.Īlthough Popcap has often worked in very familiar casual genres, its designers claim to have never looked at what other developers were having success with. Indeed, while Zynga's every move is debated and condemned by the gaming intelligentsia, Popcap has earned little but admiration and respect – even after it was bought out by perennial industry bogeyman, EA. ![]() Popcap is also an example of how to succeed in this ultra competitive industry without making vast numbers of enemies.
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